EVERFI FinEd K-12
EVERFI creates and hosts a multitude of interactive and educational courses for audiences ranging from K-12 to adults in the workplace. During my time there, I created motion graphics using Adobe After Effects for 21 of EVERFI's K-12 Financial Education courses, or FinEd K-12 for short.
MassMutual performed a two-year study to gauge the effectiveness of EVERFI's FinEd program. The study used a simplified version of the Test of Financial Knowledge developed by the Council for Economic Education, and revealed that students scored an average of 33 before taking EVERFI's FinEd K-12 courses. After finishing them, they scored 63, which was 16.7% higher than the control group. Since this education is so essential, the courses needed to grab the user's attention, which is where my motion graphics came in.
Each of EVERFI's FinEd K-12 courses follow the narrative of a specific character to give the students someone to relate to, and to provide an example of the ways they may encounter these topics in everyday life. Credit and Debt Basics, or CDB, follows Basuki, a student who is eager to film a nature documentary on capybaras, but his camera is broken and he needs to take out a loan to get a new one. He reads up on credit, debt, and loans, and learns that there are predatory loan offers out there waiting in the shadows.
This is where the user encounters the Loan Shark Game. Sharks for the predatory loans, and dolphins for the nice ones!
The lotties for the questions in the Loan Shark Game needed to have both positive and negative points in the same file for FIS to trigger to signal to the student whether they got a question right or wrong. I gave them all of the frames where each section started and ended in order for them to implement this- this is why a few of the lotties look like they jump around at the end. They do!
This course follows Charlie and his quest to do something nice for his sister after he used up her expensive lotion. But he only has twenty dollars, so he has to spend it wisely!
He has to make tough decisions, like choosing whether to run to the store or pay for a ride share, choosing between fancy and discounted soda, and deciding how many avocados he can get at once for his sister's avocado toast before they spoil and waste his precious cash.
By the end of the course, the decisions the user makes for Charlie are tallied up at the end, and their skills as a smart consumer are ranked with an explanation for their score.
Director: Ann Schoew
Sr. Product Manager: Katie Kennedy
Product Manager: Brianna Willsher
Product Design: Kenneth Burkey, Sindy Huang, Jeff Battocletti
Design Lead: Jason Reyna
Visual Design: Grace Manno
Illustration Support: Kasey Albano
Animation: Roscoe Rappaport
Developer (FIS): Carlos Landivar
